Sessions

ASP.NET MVC Framework
Chad Z. Hower a.k.a. "Kudzu"

The new ASP.NET MVC framework allows ASP.NET to be developed using a Model View Controller (MVC) methodology. MVC is a proven development methodology, and all of its benefits are now available to ASP.NET developers. See how this benefits your ASP.NET applications and what specific benefits are available to ASP.NET developers.

Design–led Innovation
Shane Morris

Just when we think we can’t deliver interactive products and services any faster, a new technology wave comes along that enables us to work even more rapidly. This comes at a price, though: innovation tends to be driven by the technology – “what can we do?”, rather than “what should we do?”. Traditionally, design disciplines of all types start by understanding a need, then envisioning a solution to fit. Is there even time for design in the age of mashups? Or, is design not optional in today’s market?

Microsoft has recognised that “user experience” lies at the core of its continued success as a platform company - hence the creation of a new role: “User Experience Evangelist”. In this presentation Shane Morris, User Experience Evangelist for Microsoft Australia, will discuss how he sees design leading innovation in consumer and enterprise markets into the future.

Digital Advertising Trends
Chris Schaumann

The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.

PHP on Microsoft Internet Information Services 7.0
Risman Adnan

Discover the advantages of running PHP applications on IIS 7.0. Learn how to take advantages of integrated pipeline, .NET functionality, and use the new remote management tools. This session also including architecture review of FastCGI, Zend Core Optimizer for Windows and how to utilize some Windows Live Platform features in PHP application.

Pimp My App
Shane Morris

“User Experience” (UX) is so hot right now. Business magazines talk about it, stakeholders want it, people even have job titles containing it. Designers, usability engineers, information architects, psychologists and even anthropologists are all circling, fighting for a piece of the UX pie. But at the end of the day, coders own the user experience. All the drop-shadows in the world don’t mean a thing if they don’t make it into the code. Join Shane Morris - recovering developer, long-time user interface designer and Microsoft User Experience Evangelist – for a discussion of user experience from the developer’s viewpoint. What simple things can developers do to deliver better user experience? If you could only do one thing to improve your application’s user experience, what would it be? What about designers? What do they do? How can they help? How can you work effectively with them? This talk focuses on practical, realistic ways to ensure your next application delivers a great user experience.

Silverlight 2.0
Chd Z. Hower a.k.a. "Kudzu"

Silverlight 2.0 goes beyond video and Javascript. Now developers can deploy .NET applications into the browser on multiple platforms easily through the browser. See the technical aspects behind Silverlight 2.0, but also how the release of Silverlight 2.0 changes the web in drastic ways.

The Flow of Silverlight in Korea
Speaker(s): GILBOK LEE, GUNTAE PARK A.K.A. "NEMISO"

There are 3 kinds of big flow in Korea about Silverlight.

• The first is Silverlight Media Streaming service.
  Mnet Korea, Music Entertainment Company, started their Service named TVDeep with Silverlight Media Player with the function of PIP. SBS, Broadcasting Company, also opened a Media & Ads service named NView. Also many other companies have plans to apply Silverlight to their services.
• The second is high resolution image service (Deep Zoom).
  After MIX08, 'Deep Zoom' in Silverlight 2 was announced and captivated most people. Using Silverlight 2, many web sites can easily show high resolution and detail images on web. Korean famous news content provider, Newsbank, is providing their news photos through PhotoNews service which is made with 'Deep Zoom' technology of Silverlight 2.
• The last is our company, Huge Flow Corp.
  Huge Flow made a surprising web application and provides consulting services for Silverlight to many companies which want to know and use Silverlight platform. Also, we prepared an interesting service about maps. It is a powerful map-based service where you can not only find useful geographical information but can make, register and share your personal contents. Also you can use this service on your blog. We'll make you do everything in your imagination.